30' Exhibit Booth

Trade Show Work

Exhibit Booth — 30' x 50' - 1,500 Square Foot Custom Exhibit

the ask

Axon, based in Scottsdale, is the global leader in connected public safety technologies. The goal was to produce a solid, sophisticated branded booth for demonstrating the latest innovations for IACP (International Association of Chiefs of Police). IACP is a one-of-a-kind event dedicated specifically to law enforcement professionals. The conference includes 15,000 law enforcement professionals from around the world. Attendees are also introduced to the latest technological advancements presented by 750 exhibitors showcasing the latest innovations.

the answer

Staying true to the company’s brand standards, the booth incorporated a small shooting range completely enclosed with tempered glass. This allowed visitors to test the smart weapons against a target in a safe space while others watched from outside the booth. An inviting lounge was also included for greeting clients and meeting rooms for more private conversations. An outside group assisted with strategy, design, graphics, production and fabrication. That group also managed logistics, including shipping and storage.

what i did

Creative Direction
Motion Graphics

Corporate Branding
Video

Booth Graphics
Swag

Client: Axon

Website: axon.com

Services: Creative Direction, Design

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30' Exhibit Booth

Exhibit Booth — 30' x 50' - 1,500 Square Foot Custom Exhibit

the ask

the answer

what i did

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