Packaging & Print Work
Axon, based in Scottsdale, is the global leader in connected public safety technologies. The company was utilizing an overseas vendor to produce the packaging and assembly of a new consumer product that was going to be launched, the TASER StrikeLight. I was responsible for managing the creative in collaboration with the vendor in China.
To showcase the TASER StrikeLight, a custom folding carton with a clear acetate window was developed. Staying true to TASER’s brand standards, the creative leveraged on each carton panel were 4-color printed images, custom inserts, and dividers that held the device, accessories, and quick start guide in place.
Creative Direction
Print Graphics
Visual Storytelling
Photography
Corporate Branding
Graphics