Camera Ads

Print Ad & Print Work

Camera Ads

the ask

Axon, based in Scottsdale, is the global leader in connected public safety technologies. The company requested full-page print ads for POLICE and Police Chief Magazines. The goal was to convey an edgy, dramatic, emotional composite of a rookie officer in a hero role. This new, high-quality Axon Flex camera was compatible with OAKLEY® sunglasses and had multiple mounting options.

the answer

Using the company's brand standards, I created full-page 4-color print ads. The creative conveyed an edgy, dramatic, emotional composite of a rookie officer in a hero role. Emphasizing this new, high-quality Axon Flex camera provided multiple mounting options for the department's officers. These ads helped drive awareness, leads, and ultimately new business and revenue.

what i did

Creative Direction
Print Graphics

Visual Storytelling
Photography

Corporate Branding

Client: Axon

Website: axon.com

Services: Creative Direction, Design

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Camera Ads

Camera Ads

the ask

the answer

what i did

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