Theron Neff | Branding, Energy Drink Concepts

Booth Promotional Giveaway

the ask

Axon, based in Scottsdale, is the global leader in connected public safety technologies. The company wanted a branded energy drink promotion to tie in with their latest “Jurassic Park” themed trade show booth for IACP. IACP is a one-of-a-kind event dedicated to law enforcement professionals. The conference includes 15,000 domestic and international law enforcement professionals with over 750 exhibitors.

the answer

I developed several concepts for this energy drink promotion. The attendees received an energy drink when they visited the booth, reminding them of the company's booth and the "EVOLVE to Fight Extinction" theme. The objective was for visitors to remember the Axon booth and this theme long after the event while attracting visitors to the booth while walking around the show with this promotional drink.

what i did

Creative Direction
Vector Design

Corporate Branding
Swag

Trade Show Promo

Client: Axon

Website: axon.com

Services: Creative Direction, Design

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Energy Drink Concepts

Booth Promotional Giveaway

the ask

the answer

what i did

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