Theron Neff | Photography, Parking Garage

Parking Garage

Photography Work

Parking Garage — Protection, Strength, Safety & Self-Confidence

the ask

Axon, based in Scottsdale, is the global leader in connected public safety technologies. The intention was to convey an edgy, dramatic, emotional photograph of a young nurse walking to her car late at night, once her shift was over. The creative was to be used in a series of marketing campaigns, while the visual story was to be brought to life through a variety of emails, targeted ads, landing pages and direct mail.

the answer

Based on the company’s objectives, I utilized a commercial photographer to capture the model during an outdoor photoshoot. I produced the final composite imagery. The goal was to tell the story of a young nurse walking to her vehicle after a long day at work. The image conveyed a feeling of protection, strength, safety, and self-confidence.

what i did

Creative Direction
Photography

Visual Storytelling
Trade Show Collateral

Corporate Branding
Digital Display Ads

Client: Axon

Website: axon.com

Services: Creative Direction, Design

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Parking Garage

Parking Garage — Protection, Strength, Safety & Self-Confidence

the ask

the answer

what i did

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