Theron Neff | Branding, TASER Corporate T-Shirts

TASER Hero T-Shirt

Seeing Is Believing T-Shirt

Trade Show Promotional Giveaways

the ask

Axon, based in Scottsdale, is the global leader in connected public safety technologies. The company wanted a branded corporate t-shirt promotion for TASER and EVIDENCE.COM. The first was to focus on the "Protect Life, Protect Truth, and Empowering Heroes" theme. While the second was to focus on the "Seeing Is Believing" theme. These shirts were for trade show giveaways, as well as for TASER employees and friends/family.

the answer

I created a grunge style for the TASER Hero t-shirt that combined a law enforcement shield, an American eagle, stars, stripes, and the company logo with the required company tag lines. The "Seeing is Believing" t-shirt had a more fun and playful style, showing an encounter with a mythical creature. Promoting the company's video solutions to capture, manage and share videos that reflect what happened.

what i did

Creative Direction
Vector Design

Corporate Branding
Swag

Trade Show Promo

Client: Axon

Website: axon.com

Services: Creative Direction, Design

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Corporate T-Shirts