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Product Packaging

Packaging & Print Work


TASER StrikeLight — Custom Folding Product Packaging

the ask

Axon, based in Scottsdale, is the global leader in connected public safety technologies. The company was utilizing an overseas vendor to produce the packaging and assembly of a new consumer product that was going to be launched, the TASER StrikeLight. I was responsible for managing the creative in collaboration with the vendor in China.

the answer

To showcase the TASER StrikeLight, a custom folding carton with a clear acetate window was developed. Staying true to TASER’s brand standards, the creative leveraged on each carton panel were 4-color printed images, custom inserts, and dividers that held the device, accessories, and quick start guide in place.

what i did

Creative Direction
Print Graphics

Visual Storytelling
Photography

Corporate Branding
Graphics

Client: Axon
Website: axon.com
Services: Creative Direction, Design
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