Style Guide

Graphics & Branding Work

Rebrand and Positioning for Growth

the ask

Axon, based in Scottsdale, is the global leader in connected public safety technologies. The work added confidence in how TASER expressed its brand to domestic and international markets. The company wanted to evolve, reinvigorate and bring clarity to the TASER brand. My job was to help streamline a disconnected image internally and externally, bring clarity to the brand, and create a rollout strategy for the new effort.

the answer

I assisted in developing a more powerful, memorable presence in both the B2B and B2C segments. I modernized the logo and visual identity. I designed and produced materials for the company to roll out the updated brand internally and externally. The goal was to convey a global organization committed to protecting life and truth. I produced a style guide that outlined the brand voice and included guidelines for all brand elements.

what i did

Brand Identity
Positioning

Brand Guidelines
Logo

Brand Voice
Style Guide

Client: Axon

Website: axon.com

Services: Creative Direction, Design

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Style Guide

Rebrand and Positioning for Growth

the ask

the answer

what i did

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