Recent Work


129-Page New Employee Handbook (LaunchPad)

the ask

Axon, based in Scottsdale, is the global leader in connected public safety technologies. The company wanted a handbook for new employees and a leadership development program shared with internal audiences. This handbook would clearly and compellingly tell the story of the company’s vision and purpose and help employees throughout their tenure.

the answer

I created a handbook for new employees with fantastic illustrations, step-by-step guides, and a company milestones timeline. This handbook, called LaunchPad, introduced employees to the company's culture, mission, and values. LaunchPad also educated employees on what they could expect from leadership and what they would expect of them.

what i did

Creative Direction
Print Graphics

Visual Storytelling
Printed Publication

Corporate Branding

Client: Axon
Website: axon.com
Services: Creative Direction, Design
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