Campaign Logo

Logo & Identity Work

Campaign Logo

the ask

Axon, based in Scottsdale, is the global leader in connected public safety technologies. The objective was to encourage law enforcement officers to submit their TASER stories. Use these stories in Marketing campaigns and testimonials on the website, in print advertisements, and at major events and tradeshows. The company wanted to develop a database of positive TASER experiences.

the answer

This campaign focused on law enforcement officers using TASER CEWs and the reduction of officer and suspect injuries. I designed a stylized logo that reveals two people within its negative space with a softer logotype. I built digital and print marketing campaigns to drive officers to submit their TASER stories on how they saved a life.

what i did

Branding

Logo Design

Positioning

Client: Axon

Website: axon.com

Services: Creative Direction, Design

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Campaign Logo

Campaign Logo

the ask

the answer

what i did

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