Corporate Logo

Logo & Identity Work

Rebrand and Positioning for Growth

the ask

Axon, based in Scottsdale, is the global leader in connected public safety technologies. The work added confidence in how TASER expressed its brand to domestic and international markets. The company wanted to evolve, reinvigorate and bring clarity to the TASER brand. My job was to help streamline a disconnected image internally and externally, bring clarity to the brand, and create a rollout strategy for the new effort.

the answer

I wanted to develop a more powerful, memorable presence in the B2B and B2C segments. I modernized this corporate signature to convey a strong and discrete image. The stylized circle and bolt symbol stands for balance and harmony. The logotype was created as a specific style to reveal the personality of the TASER brand. The goal was to convey a global organization committed to protecting life and truth.

what i did

Brand Identity
Positioning

Brand Guidelines
Logo Design

Brand Voice
Style Guide

Client: Axon

Website: axon.com

Services: Creative Direction, Design

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Corporate Logo

Rebrand and Positioning for Growth

the ask

the answer

what i did

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