Outdoor Billboard

Trade Show Work

Outdoor Billboard — Brand Exposure While Driving Traffic to the Booth

the ask

Axon, based in Scottsdale, is the global leader in connected public safety technologies. The goal was to produce a billboard advertising campaign in tandem with radio, online, social media, and mobile for demonstrating the latest consumer innovations for CES (Consumer Electronics Show) in Las Vegas. The company wanted this billboard located on key highways, intersections, or integral choke points leading to the Las Vegas Strip and the Convention Center.

the answer

Staying true to the company’s brand standards, the billboard advertising campaign was designed to grab attention and provide maximum brand exposure while driving traffic to the booth. This billboard was located along major roadways, leading to the Las Vegas Strip, attracting high-density consumer exposure. An outside group assisted with location strategy, graphics production, and fabrication. That group also managed logistics, including installation.

what i did

Creative Direction
Billboard Graphics

Visual Storytelling
Messaging

Corporate Branding
Photography

Client: Axon

Website: axon.com

Services: Creative Direction, Design

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Outdoor Billboard

Outdoor Billboard — Brand Exposure While Driving Traffic to the Booth

the ask

the answer

what i did

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