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the ask

Axon, based in Scottsdale, is the global leader in connected public safety technologies. The company required a full-page print ad for POLICE Magazine. The goal was to convey a softer, more emotional ad with an officer in a father role displaying TASER as a company committed to protecting life and truth.

the answer

Abiding by TASER's brand standards, I created a 4-color print ad. The creative conveyed a softer, more emotional ad with an officer in a father role showing TASER as a company committed to protecting life and truth. This ad helped drive awareness, leads, and ultimately new business and revenue.

what i did

Creative Direction
Print Graphics

Visual Storytelling
Photography

Corporate Branding

Client: Axon

Website: axon.com

Services: Creative Direction, Design

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what i did

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