X26P CEW

Photography Work

X26P CEW — Dramatic Product Shot of TASER Device

the ask

Axon, based in Scottsdale, is the global leader in connected public safety technologies. The intention was to reveal dramatic product shots of the TASER X26P smart device. The creative was to be used in a series of marketing campaigns, while the visual story was to be brought to life through a variety of targeted emails, ads, landing pages and direct mail.

the answer

The goal of this project was to reveal sensational, eye-catching product shots of the TASER device. The TASER brand Conducted Electrical Weapon (CEW) was photographed utilizing a commercial photography studio, while I enhanced the images in post production. The final images were to be used in a variety of digital and print marketing campaigns.

what i did

Creative Direction
Photography

Visual Storytelling
Trade Show Collateral

Corporate Branding
Digital Display Ads

Client: Axon

Website: axon.com

Services: Creative Direction, Design

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X26P CEW

X26P CEW — Dramatic Product Shot of TASER Device

the ask

the answer

what i did

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