Close-Up

Photography Work

Close-Up — Axon Point-of-View Video Recording Device

the ask

Axon, based in Scottsdale, is the global leader in connected public safety technologies. The intention was to produce a series of edgy, dramatic, emotional composites of a rookie cop in a hero role. The creative was to be used in a series of marketing campaigns, while the visual story was to be brought to life through a variety of emails, targeted ads, landing pages, and direct mail.

the answer

Based on the company’s objectives, I utilized a commercial photography studio to capture the model. At that point, I produced the final composite image, a picture made from multiple images merged into a single image. The goal was to convey a global organization committed to empowering its customers to connect people, devices, and apps that protect life.

what i did

Creative Direction
Photography

Visual Storytelling
Trade Show Collateral

Corporate Branding
Digital Display Ads

Client: Axon

Website: axon.com

Services: Creative Direction, Design

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Close-Up

Close-Up — Axon Point-of-View Video Recording Device

the ask

the answer

what i did

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